Souled Store — Project — STAAR Digital

CAMPAIGN IMAGERY / CULTURE

Culture you can wear.

A collection of fashion portraits, fantasy worlds and larger-than-life footwear imagery.

The story.

This collection brings together the supplied campaign artwork and public brand posts. The creative moves between summer style, fandom and sneaker culture.

The direction.

Harry Potter Hogwarts Edition Hydros use a cinematic castle setting. The Raptor series explores forest, desert and city worlds through changes in scale, perspective and colour.

FashionFandomVisual storytelling

THE VISUAL COLLECTION

Many worlds. One collection.

Product, campaign and digital details. Open a frame for a closer look.

Souled Store supplied creative: Soft pink against blue sky gives the shirt a warm, easy summer mood.

Souled Store supplied creative: Floating shoes and a stormy castle turn the collaboration into a fan

Souled Store supplied creative: A hoodie lifted by an imagined UFO makes the product the centre of a

Souled Store supplied creative: Rain, moss and a tight product crop bring out the sneaker’s rugged d

Souled Store supplied creative: A low angle puts the sneaker in the foreground of a forest walk.

Souled Store supplied creative: Two colourways sit on cracked earth to show the collection’s outdoor

Souled Store supplied creative: An on-foot view gives scale and energy to the shoe’s chunky sole.

Souled Store supplied creative: The sneaker floats above the street for a striking urban product fra

Souled Store supplied creative: A ground-level city angle makes the footwear feel larger than life.

Home Landing Page

Website Lifespan Graph

The Souled Store Team

THE MOTION EDIT / THE SOULED STORE

Stories, in motion.

Choose a film. Enter its world.

The underrated watchlist

The underrated watchlistOpen original ↗

Enter the screening room ↗

THE DIGITAL EXPERIENCE

A closer look online.

Explore the interface, then visit the live destination.

thesouledstore.com↗

The first impression / The Souled Store website

The first impression

thesouledstore.com↗

About Us / The Souled Store website

THE LIVE WEBSITE

Keep exploring.

Explore the current collections, services and stories on the live website.

thesouledstore.comOPEN LIVE ↗

The Souled Store / website / captured view

EXPLORE THE BRAND ↗

WEBSITE / CAPTURED VIEWThe Souled Store ↗

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